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Marketing strategy in order to grow the digital channels
Deciding how to drive the correct traffic via Google Adwords, SEO, Affiliate Marketing and Remarketing
Making sure every invested euro has the maximum return
Direct marketing – up-sell / cross-sell / loyalty
Creating the right traffic in order to create a higher turnover
{ E-commerce }
Optimizing visitor rates, conversion rates, User Experience, bouncerates
Project management launching new websites (several times)
AB testing
Online merchandising
Updating website and services via different CMS systems
Projectmanagement
Developing new websites
{ Events }
Branding through Eventmarketing
Projectmanagement
Working with different partners
Organized different big events
PR & Production
Blogger events
{ Communication Strategy }
Helping brands with their (new) onsite communication and content coordination
After receiving the company’s marketing vision translate this into a (digital) action plan with the right partners, campaigns and other traffic plans
Online content
{ Campaign Management }
Developing an innovative way of digital marketing by launching campaigns that are different and suit the lifestyle of a brand
Online marketing plan
Analyze campaigns in order to improve all the time
With different online campaign tools
{ Web Analytics }
Analyzing results of websites and online marketing tools, social media, inside results, loading times, funnels and keywords
Analyze daily what the upbringing is via Google Analytics and CMS systems
Worked with different backends (Prestashop / Spree / Tabletop / WordPress / Factif)
Hotjar
Omniture
Grazy egg
{ Email Marketing }
Set up different email marketing campaigns and deciding which content will be the best to increase ROI driven traffic
Optimize CTR and CTO
Growing the database
Worked with different systems (Emark/Mailchimp/Mailplus)
{ Social Media Marketing }
Management on growing and inspiring the social media fans and creates conversion
Social Media Strategy and content planning
Social Media advertising (both Instagram and Facebook)
Personal Skills
Digital native
ROI Driven
Open minded
Structured
Fast paced
Focused
Fashion
